Triangle Couple Helps Others with Building Families


The Pay It Forward Fertility Foundation was started in 2008 with a generous donation from Lori and Rob Moscato of Raleigh.

The non-profit organization helps people in North Carolina of various circumstances afford fertility treatments that are not covered by health insurance.

RALEIGH (WTVD) — A Wake County couple is giving new meaning to the saying pay it forward.

They’ve established a foundation to provide assistance to couples in need of expensive fertility treatments. The foundation is the first of its kind.  After Rob and Lori Moscato had trouble getting pregnant, they found themselves at the North Carolina Center for Reproductive Medicine (NCCRM) for help.

“After doing three artificial inseminations and then our first IVF, we were successful with Sophia, fortunately,” Moscato told Eyewitness News.  Sophia just turned two and the Moscatos still feel grateful.

To give back, they’ve set up the Pay it Forward Fertility Foundation at NCCRM. It’s a non-profit organization to help others afford expensive fertility treatments.

“I think that’s a big hindrance that somebody won’t even go for fertility treatments because they’re afraid they won’t be able to afford it and we’re now hopefully going to be able to provide that option,” Moscato said.  Thirteen months after having Sophia, the Moscatos had a son naturally. They say they felt so lucky, the wanted to start the founded to pay forward some of their luck.

“I hope somebody else gets the same opportunity that we’ve had to have a little Sophia or a little Ryan — whatever their path will take them to,” Rob Moscato said.  The foundation hopes to reach out to those in financial need along with members of the military an cancer patients who want to preserve their fertility.

Chosen applicants will be treated at NCCRM.

“It’s expensive,” said Dr. Sameh Toma, NCCRM. “A lot of people mortgage their house to get the money. A lot of times it’s very heart wrenching, very tough. In the past, we’ve kind of assisted the patients. Now, this will provide even more assistance for the people”  The Pay it Forward Fertility Foundation is now taking grant applications.

(Copyright ©2010 WTVD-TV/DT. All Rights Reserved.)


My Carolina Today – National Infertility Awareness Week
April 22nd, 2011

My Carolina Today – National Infertility Awareness Week
April 24th – May 1st, 2010

NBC 17 News – March 31, 2010
Click here

News and Observer – March 16, 2010:
Covering the Cost of Fertility


News Releases:



Thanks for Reading,
Lori Moscato

Comments are closed.


  • Dave and Kelly

    “We had never been through this, so we were just going through the motions, not understanding the next step, in that way, the organization has opened up doors for a lot of couples.”


  • Amy and Stacy

    “It is amazing how much you can love somebody in an instant.  We both can’t quit staring at him and telling each other how beautiful we think he is.”


  • Anonymous

    “We are so thankful for the foundation because it is what got us to this special time in our lives.  It was the start of making our dream of having a baby come true.  We couldn’t say thank you enough.  We are so happy and anxious to meet our son and start this new journey […]


Where Have All The Storks Gone?

 A His And Her Guide to Infertility

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